As many of you know, I frequent several of the writer’s
forums that permeate the internet. I’m one of those authors
who is constantly on the prowl for new and unique ways to promote
my work. Somewhere along the line I stumbled across the All
Mystery e- Newsletter and saw it as a completely fresh approach.
It was free so I immediately subscribed. I asked the hostess if
she’d care to explain it to the Myshelf readers and this is
what she sent me…
After reading five or six blogs and hearing the same
lament over and over again, l realized that as fun as it is to share
with like-minded writers, what everyone really wants out of this
new medium called social networking is a way to present ourselves
to the readers who will buy our books! So, I started noodling with
some ideas for using the Internet to maximize my exposure....then
it hit me. If I had a dozen books out how would I keep a growing
base of fans coming back again and again? Okay, so what if I could
present several authors at a time? Lots of websites do that. Then
I started to ask fans, "Do you go to this or that website to
find books?" Some did and a lot didn't.
How to get people to come to their website? People
who like to read but maybe aren't as savvy about where to get the
next good book to read? Of course, there's Amazon...but they drive
everyone to their house, take their coats and don't let anyone leave...ever!
Don't get me wrong, I like Amazon, but there are small book stores,
other e-book readers and author websites where you can get an autographed
copy of the about to become famous author.
So, because I needed to educate myself on Social Media
I attended a college workshop day that included an hour’s
introduction to Constant Contact. I used this knowledge to wean
the art association I belong to off the huge bucks we’d been
spending a year for local newspaper ads, and instead, for a fraction
of the cost, set them up with an e-newsletter sent out to members
and interested parties. The organization now boasts a FACEBOOK PAGE
as well, and God help them, Twitter.
It was a natural progression to go from art league
e-newsletter to an e-newsletter for fans who love mystery and/or
suspense. One that doesn’t review, isn't a blog site where
others review, isn't a store, but instead, simply presents the book
blurb, the covers, a few reviews, the authors website as a click
through and an author specified BUY THIS BOOK HERE link.
All Mystery! e- newsletter. It's permission based
on both ends: authors and readers must sign up either at my FaceBook
page or at my website; and yes, I had to create a website simply
to tell people that All Mystery isn't meant to be a website! There
are instructions for author sign up as well as an easy sign-up button
for the newsletter. This kind of promotion is totally different
than say a magazine subscription and it isn't Amazon either because
the authors may designate a small town book store or an e-book site
or even their own website for an autographed copy for their BUY
BUTTON and best of all, it's FREE! Free to the readers and FREE
to the authors.
As for the authors, I like to mix it up with the veterans
as well as the newbies; NY publishers and small press publishers,
award winning, mega buck authors and first out of the box, some
of whom will soon become the darlings of readers everywhere. I keep
everyone’s websites up on a left hand column for the duration
of the year and I archive the e-newsletters so that fans can look
through all of them. Naturally, I keep my writing website address
up on this list for when I can feature my books. My first book,
A Dead Red Cadillac and it's sequel, A Dead Red Heart,
are being shopped by my agent.
I believe that this form of promotion will soon become
one of the most important venues for romance, Sci-Fi, Chick-lit,
etc, and I expect my e-newsletter to expand and grow into the thousands
as it spreads across the U.S. Of course, I also expect that it will
promote my next book, and the next, and the next.
So, for all the august veterans who see this form
of advertising as an encroachment onto their hard-won personal turf,
let me paraphrase one of my favorite movie lines: Saddle up boys
and girls, it’s going to be a bumpy ride!
You learn more about All Mystery e-newsletter and
how to contact them at: www.Allmysteryenewsletter.com
or go to www.facebook/allmysteryenewsletter.com