Little Things Can Make a Big Difference
Read by Malcolm Gladwell
Gladwell, a staff writer for New Yorker Magazine, in The Tipping
Point, writes a fascinating study of human behavior patterns,
and shows us where the smallest things can trigger an epidemic of
change. Though loaded with statistics, the numbers are presented
in a way that makes the book read like an exciting novel.
Gladwell also gives several examples in history, where one small
change in behavior created a bigger change on a national level.
He also studies the type of person or group that it takes to make
first example is the resurgence of the popularity of Hush Puppies,
which had long been out of fashion, and were only sold in small
shoe stores. Suddenly, a group of teenage boys in East Village,
New York, found the cool to wear. Word-of-mouth advertising
that these trend-setters were wearing the once-popular suede shoes
set off an epidemic of fashion change, and boys all over America
had to have the "cool" shoes.
also examines the difference in personality it takes to trigger
the change. For example, we all know of Paul Revere's famous
ride, but how many of us know that William Dawes made a similar
ride? The difference was that people listened to Revere and
not to Dawes. Why? Revere knew so many different people.
He knew who led which village, knew which doors to knock on to rouse
the colonists. Dawes didn't know that many people and therefore
could only guess which people to give his message.
are several other phenomena that Gladwell examines, showing the
small things that spark a change, from the dip in the New York City
crime rate to the correlation between depression, smoking and teen
suicide. If you want to change the world for the better, this
book will give you an insight into the methods that work, and those
that will backfire. It's all in knowing where to find The
is read by the author.
Time Warner Audio / Time Warner
January 1, 2005
Be sure to listen to his latest work "Blink."