Throughout history people have believed that you could be born into your role. That is why there has traditionally been a merchant class or caste. The idea you can become anything in life is uniquely American and Instinct brings back to the table the idea that maybe you really are born better able to do certain jobs, and that part of that ability is inherited.

The book is long on "why" and not so long on "how to" , but I think it is meant to be an overall look at a theory instead of a primer for everybody. If you fit the entrepreneurial profiles within you will find examples and insights. If you do not fit, the instructions are more generalized and go-do-it in nature. Similar to being handed a paint brush and a Bob Ross video prepping you to paint a portrait; somebody will pull it off, but most of us need more instruction.

The value in this book for me was in learning what the Successful Entrepreneur looks like. Instinct was worth reading just to understand the target. It gives me a measuring stick for personal success whether I have the lobes for business or not.