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The Peebles Principles
Tales and Tactics from an Entrepreneur's Life of Winning Deals, Succeeding in Business, and Creating a Fortune from Scratch.

by R. Donahue Peebles with J.P. Faber



      Mr. Donahue Peebles’ new book The Peebles Principles is a must read for anyone looking to learn the ins and outs of becoming a successful entrepreneur. Based on real-life anecdotes from his rags to riches business life, there is something for everyone to learn, from summer intern to CEO. Based in Washington, DC, Mr. Peebles specializes in commercial real estate development. However, his world reaches far outside the beltway; he has completed projects in San Francisco, Las Vegas, and Miami Beach, where he is the Chairman of the Greater Miami Convention and Visitors Bureau. There is no doubt about this business person; he is driven and doesn't linger on setbacks, as they are opportunities in disguise.

I especially enjoyed Chapter Five: The Royal Palm, Never Say Die. The author explores a complicated set of business parameters, the meandering flow of the transaction, and the value of pitching your story to the media, when it is on the up and up. Overcoming some impressive competitors for the right to re-develop the Royal Palm Hotel, Peebles’ attention to detail and not relaxing in the eleventh hour, won him the deal. Key Peebles’ Principles are: Make your money going into the deal. Control of the deal is more important than cash. Being lucky means being ready. If the key doesn't fit, change the lock. Be a bulldog on details. Listen to your first instinct. Respond quickly to attacks. Find out what the other side really wants and give it to them. Turn vinegar into wine; setbacks are opportunities in disguise. Seeing value is everything. Be the last man standing.

If you're looking for a no-nonsense, low-hype alternative to Donald Trump, pick up a copy of this excellent case study of American business.

The Book

John Wiley & Sons, Inc
April 2007
Hardcover
978-0470099308
0470099305
Non-Fiction-Business
More at Amazon.com
Excerpt
NOTE:

The Reviewer

Mark Nash
Reviewed 2007
NOTE: Reviewer Mark Nash is the author of Fundamentals of Marketing for the Real Estate Professional, Starting & Succeeding in Real Estate, Reaching Out: The Financial Power of Niche Markeing, and 1001 Tips for Buying and Selling a Home.
© 2006 MyShelf.com