Watch This, Listen Up, Click Here gave me an education in areas I was not familiar with. One especially got my attention - TV ad placement in regards to length of time, time of day and night, and the type of show: sports, comedy, daytime soaps, children’s programming, and reality TV. Another promotion tip is the expansion of Internet marketing possibilities. From web site ad development to current blog sphere and cell phone digital capabilities, new ways to sell consumers on products are growing. Marketers spend considerable money and time researching where and how to garner the "big bucks" for clients. Big bucks meaning ROI (Return on Investment).

Is it worth reading? If you are an entrepreneur like me, I would say yes. No matter how much you think you already know about promotion and marketing, Watch This, Listen Up, Click Here will provide you with insights on the direction of marketing tricks of the future. No longer relying on TV, magazines, radio, and newspapers, the new upcoming advertising age will soon be an explosion of controlling consumers on what and how they see and hear what they buy. New technology in the hands of marketers will measure consumer appetite in new ways. The title alone, Watch This, Listen Up, Click Here says it all.