In Zoom, Vijay Vaitheeswaran and Iain Carson have written an intriguing and important book on the
importance of shedding our dependence on oil and saving the planet. The subtitle of the introductory chapter
sums up the gist of the message: "Oil is the problem; cars are the solution." This continues with the lead-in
to the first chapter: "America’s car and oil industry got the world into the current energy crunch and, in
the process, may have killed off their own future."
The authors suggest (correctly, I think) that big oil may be pricing itself out of existence. This is
especially true for America’s big oil companies. The higher the demand and price for oil, the more emphasis
placed on alternative fuels, which could spell the end of OPEC’s reign on energy distribution.
The authors explain how the oil cartels and the auto industry have joined forces to retard rather than
advance the use of alternative fuels.
The authors explain how America’s big two auto manufactures, GM and Ford, fell behind Toyota in the race for
auto production, and how Toyota, with the advent of the Prius, have spurred the advancement of cars using either
alternative fuels or combinations of oil and other sources. They do not see a bright future for American auto
makers. The authors include many stories of people who have come up with possible cures for our energy problems,
only to have their ideas crushed by big oil and big auto companies, though some still are working toward an
alternative to air-polluting oil.
This is a book that will (or at least should) get much attention while we are in the midst of the global
warming debate. That, plus our dependence on foreign oil, should make the book one book to read this year.