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Competing with Everyone From Everywhere for Everything

by Harold Sirkin, James Hemerling, and Arindam Bhattacharya
Read by Christian Rummel

      This five disc series, though designed for business consultants, owners, and marketers, is an incredibly interesting walk-through of the international business market. Though at times the authors trace the onslaught of the economic world tsunami, the series acts more as a warning to local and national companies to think globally in terms of their marketing, strategy, and business development plans. Over the past twenty years, they argue, third world companies have learned to not only compete in the world market, but have developed their strategies in such ways as to leap forward, with the power and speed of a tsunami, to take control of the global market, leaving even long standing national companies in the wake and in ruins.

The warning that goes beyond the corporate owners to investors and even the consumers is one of awareness and immediate action, including broad sweeping changes in corporate vision. The race is not always to the swiftest, they warn, but to the swiftest who also learn from the mandatory vision of globality. When I listened to the first CD, I assumed the direction of the remainder would be a discussion of opening markets in the third world countries, such as China and India. But I was quickly awakened to their metaphor of an economic tsunami, a storm that moves very quickly and all encompassing from the third world countries to our own, not the reverse. This tsunami comes to challenge, not compete. In order for long standing companies, even local marketers, to survive, they must meet the challenge with a new vision of economic globality. The world's economic balance, they warn, has shifted and even been disrupted. Well worth the listen for any investor, business owner, consumer, and business planner.

The Book

Hachette Audio
June 11, 2008
Abridged Audiobook 5 CDs / 5 HRs
Non-fiction / Business
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The Reviewer

Chris Querry
Reviewed 2008
© 2008