Are you using Twitter? Have you heard of Twitter? Maybe, youíve recently heard about it in
the press: celebrities, like Oprah and Ashton, tweeting to their fans, or people breaking news
to a worldwide audience. While Oprah, CNN, Ashton Kutchur and others may bring Twitter to
mainstream audiences, business owners can use it as a marketing powerhouse. In Twitter
Power, author Joel Comm shares his expertise in social media and online marketing. His
advice: Twitter is one of the best places to market your business, yet few people are using it,
much less using it effectively.
What is Twitter? Itís a social media platform: a way to connect with friends, family, and
contacts. Twitter asks users to answer the question "What are you doing?" in 140 characters or
less. Donít dismiss its easy platform as trivial; itís an excellent way to keep clients,
contacts, and customers aware of your latest news. Twitter is unique in that users can also
broadcast tweets, or Twitter posts, through their mobile phone. By sending a mobile text message,
you update all your followers at one time and broaden your ability to connect online. The cost?
You only pay your mobile provider for one message.
How do you start tweeting? Twitterís registration is simple: username, password, and email.
In order for others to read your tweets, you need followers. The best way to get followers is
to follow other people (who will usually follow back). Donít jump into finding people until you
have your profile set up correctly. Followers will decide to follow you—or not—based
on your Twitter profile. Readers will understand each step through the provided screenshots and
detailed explanations. Fourteen chapters describe how to build a following, tweeting etiquette;
connecting with customers; unique uses, such as leveraging Twitter for team communication, brand
building, and influencing behavior; and various third-party tools, like Twitterfeed,
TwitterCounter, and Twhirl. In "Play Nice: Legal Considerations," readers will learn that mean
messages not only tag you as a not nice person, they can also tag you in a lawsuit. In the last
chapter, a 30-day marketing plan outlines steps, from day one to day you dominate Twitter.
Iíve been using Twitter for six months, Joel Comm being one of the first dozen people I
followed. Trying to figure out social media in general, and Twitter specifically, I wish his
book came out sooner. Twitter Power is a jam-packed business resource. If you market
anything—whether itís online or off—youíll benefit from Commís advice as an expert
social media and online marketer. The book targets business people and companies, though
individuals wanting to just connect on Twitter will find great information on all the basics.
Highly recommended, and should be required reading for business owners and marketers.