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Publisher:
PublicityHound.com
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Release
Date: 2003 |
ISBN:
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Awards:
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Format
Reviewed: E-book |
Buy
it at Amazon |
Read
an Excerpt |
Genre:
Nonfiction / Writing |
Reviewed:
2003 |
Reviewer:
Carolyn Howard-Johnson |
Reviewer
Notes: This e-book may be purchased by going to my links
page at www.carolynhowardjohnson.htm
Carolyn Howard-Johnson, author of This is the Place and
Harkening |
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How
to Hire the Perfect Publicist
By Joan
Stewart
Whether
you are an author, a retailer, or someone who needs to promote a
product, business entity or yourself, Joan Stewart wants you to
have a happy ending.
Stewart,
known to many as The Publicity Hound, wrote How to Hire
the Perfect Publicist, to add to her growing stable of books
that will help you achieve utter and complete satisfaction in that
pursuit. Her advice can be relied on, because she is not selling
herself as a publicist, but helping others along the publicity path.
Whether you want to do you own publicity or hire someone else to
do it for you is immaterial. She is here to make sure you will be
successful.
The
Perfect Publicist is a damned good book because Stewart starts
from the premise that it's only too easy to hire a "publicist
from Hell." She can help you avoid that pitfall if you are
determined not to be your own inept, pushy, and utterly impossible
publicist. She takes you figuratively by the hand and guides you
through the process.
That
most of this information will help you be a better client when you
have finally chosen a publicist cannot be discounted. That there
are chapters of tips especially for authors, small publishers and
musicians becomes a bonus for those who plan to do it themselves.
Finally, a chapter that lists tools for publicists and self-promoters
can be valuable to anyone-anyone at all-associated with getting
FREE publicity and living, if not happily ever after, then at least
more happily than they would if they were paying for all their advertising.
Among
Stewart's other books and services on publicity are: "The Publicity
Hound's Tips of the Week," a free newsletter; Media Relations
Power: 199 Ways to Get Free Publicity for your Company, Cause or
Product; How to Plan and Promote Sizzling Special Events, a course
on audio tapes and CD; and How to be a Kick-Butt Publicity Hound,
a tome of 300 pages written with Tom Antion.
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