Another Review at MyShelf.Com

Publisher: PublicityHound.com
Release Date: 2003
ISBN:
Awards:
Format Reviewed: E-book
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Genre: Nonfiction / Writing
Reviewed: 2003
Reviewer: Carolyn Howard-Johnson
Reviewer Notes: This e-book may be purchased by going to my links page at www.carolynhowardjohnson.htm Carolyn Howard-Johnson, author of This is the Place and Harkening

How to Hire the Perfect Publicist
By Joan Stewart 


      Whether you are an author, a retailer, or someone who needs to promote a product, business entity or yourself, Joan Stewart wants you to have a happy ending.

      Stewart, known to many as The Publicity Hound, wrote How to Hire the Perfect Publicist, to add to her growing stable of books that will help you achieve utter and complete satisfaction in that pursuit. Her advice can be relied on, because she is not selling herself as a publicist, but helping others along the publicity path. Whether you want to do you own publicity or hire someone else to do it for you is immaterial. She is here to make sure you will be successful.

        The Perfect Publicist is a damned good book because Stewart starts from the premise that it's only too easy to hire a "publicist from Hell." She can help you avoid that pitfall if you are determined not to be your own inept, pushy, and utterly impossible publicist. She takes you figuratively by the hand and guides you through the process.

      That most of this information will help you be a better client when you have finally chosen a publicist cannot be discounted. That there are chapters of tips especially for authors, small publishers and musicians becomes a bonus for those who plan to do it themselves. Finally, a chapter that lists tools for publicists and self-promoters can be valuable to anyone-anyone at all-associated with getting FREE publicity and living, if not happily ever after, then at least more happily than they would if they were paying for all their advertising.

     Among Stewart's other books and services on publicity are: "The Publicity Hound's Tips of the Week," a free newsletter; Media Relations Power: 199 Ways to Get Free Publicity for your Company, Cause or Product; How to Plan and Promote Sizzling Special Events, a course on audio tapes and CD; and How to be a Kick-Butt Publicity Hound, a tome of 300 pages written with Tom Antion.

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