Putting It On Paper
The Ground Rules for Creating Promotional Pieces That Sell Books  
By Dawn Josephson

       Every author dreams of being a best-seller. Reality dictates that you must be an effective, savvy marketer in addition to producing a superb book. Now even those of us who don’t have a marketing or PR degree can give it our best shot to climb to the best-seller list.

      Putting It On Paper is a must-have tool that should be part of every author’s sales arsenal. Clear and concise, it is a step-by-step guide for creating all the components of the author’s promotional kit.

        Once a dreaded necessity for many authors, in this book promotion is broken down into manageable pieces and made affordable. Although geared to non-fiction book promotion, the same principles can be easily and effectively applied to fiction works.

     Whether you are a first-time author or a seasoned professional, Dawn Josephson has de-mystified and simplified the often-daunting task of self-promotion. I highly recommend adding this reference guide to your library and using it for every one of your books—but only if you want your book to be a success.