Another Review at MyShelf.Com

Book Marketing from A-Z

by Francine Silverman



      This is a compilation of information of approximately 300 authors who share their marketing ideas. It has a lot of good tips in it-some new, and some that have been "around the block." Still, for a new author, they might all be new, and they are certainly worth putting them to the test.

Ms. Silverman, in the introduction, says "This book grew out of the on-line newsletter I began in March 2003: Book Promotion Newsletter... Until recently, no guidance existed on what to do after publication. Today there are a handful of book marketing gurus who were wise enough to carve a niche early on."

Personally, I have a problem with anthologies. Not just this one, but anthologies in general. It somehow seems unfair to me that the "editor" gets all the credit for using other people's hard work. I happen to know (cyberly speaking) many of the contributors to Book Marketing from A-Z. One of them in particular, Carolyn Howard-Johnson, has her own book, Frugal Marketing: What Your Publisher Won't Do. I found much more helpful information in Ms. Howard-Johnson's book than I did in this one.

Perhaps the biggest problem I had was the fact that the book had no index, which made it very hard to find what you were looking for. I don't like to have to make my own index when I find something worthwhile.

Good for the newly-published author. Overall, contains good advice.

The Book

Infinity Publishing
2005
Trade paperback
0741424312
Non-fiction: Marketing
More at Amazon.com
Excerpt
NOTE:

The Reviewer

Janet Elaine Smith
Reviewed 2005
NOTE: Reviewer Janet Elaine Smith writes for 12 magazines (both online and print) and is the author of 14 published books. Her latest book is Pampas, a romantic intrigue set in Argentina.
© 2005 MyShelf.com