Another Review at MyShelf.Com

Book Marketing from A to Z

By Francine Silverman

     I have worked in the book industry for the past six years. I am fully convinced that promoting a book is one of the most challenging aspects an author faces. New authors live under the illusion that if they can get their book published, their worries will be over. This misconceived concept is one that many fall into, for they do not realize they must think of getting their book out into the world. Self-promotion is the key to any book's success. Publishers today are not willing to go that extra mile to promote their clients work; instead, they expect that if promotion is to be done, it is up to the author to make the determination of whether they hire a Literary Agent or self promote. And who better to promote their own book than the author?

     Book Marketing from A to Z is a must read for any author, no matter what stage they find their publishing career in. It consists of more than 300 authors who share their knowledge and testimonials of what worked best for them and enabled their own book to get into the public's eyes. Every topic is covered from A-Z in this book. Some of the more noteworthy topics include: how to find book reviews, write media releases, and pitch your book to the media. The wealth of knowledge found in this book is endless. The sense of understanding and motivating is priceless. Very highly recommended.

The Book

Infinity Publishing
March, 2005
Paperback
0741424312
Non-Fiction / Self Help
More at Amazon.com 

Excerpt

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The Reviewer

Suzie Housley
Reviewed 2005
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© 2005 MyShelf.com