For anyone who has ever written a book, run - don’t walk to your nearest bookstore to purchase a copy of Penny Sansevieri’s From Book to Bestseller: An Insider's Guide to Publicizing and Marketing Your Book! This is one book that is like having your own personal Publicist working for you. It shows you in an easy to follow step-by-step process how to design your own publicity plan.

Authentic marketing is not the art of selling what you make but knowing what to make. It is the art of identifying and understanding customer needs and creating solutions that deliver satisfaction to the customers, profits to the producers and benefits for the stakeholders.
- Philip Kotler

Within the nine chapters you will find the most comprehensive collection of insider publicist knowledge that has ever been released to the general public. I was highly impressed to find complete lists of public radio, television, and print media contact information that was right at my fingertips. There were literally hundreds of ideas and locations that I never would have dreamed of that could be used to promote a book.

Good advertising does not just circulate information. It penetrates the public mind with desires and belief.
- Leo Burnett

Having worked in the publishing industry for several years I can attest to the accuracy of information that is contained in this book. I was amazed at how much in-depth research has been conducted, providing an abundance of knowledge and resources. The information contained in this one book would have cost thousands of dollars if you had hired a publicist. Even then, the author would not have the privilege of getting to have the publicists’ source list. This is by far the best marketing book I have yet to find. Very highly recommended.