the author’s popular “How to Do It Frugally Series,”
comes this third edition of The Frugal Book Promoter, a nonfiction
guide to getting no-and-low-cost publicity. As the publishing
industry has changed over the years—primarily because
of the internet—each new edition provides updates accordingly.
This latest version of the first book in the series has been
reorganized to help readers better understand promotion, and
provides up-to-the minute advice on producing effective media
releases, query letters, and media kits.
Divided into seven sections (along with helpful appendixes
with writing samples and an index), the book focuses on getting
started, using publicity basics, working independently or
with a publicity partner, promoting a book through writing
other material, understanding the media, standard promotions
that still work, and tips for rejuvenating earlier publications.
Sections are broken down into chapters, and chapters are further
broken down into subheadings and bulleted points. These methods
of dividing material into smaller chunks of information should
keep the abundance of advice from overwhelming readers.
Some of the updated internet information is contained in Chapter
21 “Game Changers.” Howard-Johnson, an award-winning
author and former publicist, encourages writers to consider
blogging as a social network where they can establish their
personal brand, promote their work, build name recognition,
and network with others in the publishing world. The chapter
provides specific ways to begin a blog, find content for posting,
and nearly a dozen ways to promote it. “We use our blogs
to promote, obviously. What isn’t so obvious is that
the blog itself must be promoted. One of the most important
ways to do both things is to integrate it with all the other
entities you use for networking on the web.”
Whether authors are first-timers or adding the next book to
their series, this book offers helpful suggestions for authors
of fiction and nonfiction (and all genres within these categories).
The book also provides links, publication titles, and other
helpful resources for additional information. All authors
who want to spread the word about their publications should
have a copy of The Frugal Book Promoter on their