Another Review at MyShelf.Com

The Nonfiction Book Publishing Plan
The Professional Guide to Profitable Self-Publishing
Stephanie Chandler and Karl W. Palachuk

Authority Publishing
September 26, 2018 / ISBN 978-1-949642-00-1
Nonfiction / Publishing

Reviewed by Carolyn Howard-Johnson


My first serious introduction to self-publishing was at a SPAN conference in Atlanta (Small Publishers of North America). It was there I was introduced to a very fat volume on self-publishing by Marilyn Ross that included the idea that real publishing includes marketing. That was nearly 20 years ago, and I have been recommending that book ever since, because nothing else has been as all-encompassing and based so thoroughly on personal experience (and personal experience is generally much better than research).

Now, so many years later, Stephanie Chandler and Karl W. Palachuk have written The Nonfiction Book Publishing Plan. Stephanie founded the Nonfiction Authors Association and is this decade’s expert. Today there are many go-to experts, but no one can exceed her experience.

This Book Publishing Plan (it will work just as well for creative works as nonfiction!) says it all. I always suggest that authors read more than one book on any publishing topic, but this is the perfect place to start for anyone considering publishing of any kind. In the first chapter it takes the reader through some of the trials experienced by anyone approaching the publishing industry with the old model in mind. I have a few horror stories of my own, but Chandler and Palachuk quickly move into how nonfiction authors in particular will benefit from self-publishing and takes them well beyond—starting with titles and subtitles, bylines and moves on to giving an author enough information to get a great start on a marketing plan.

I believe in reading books to get the expertise needed for publishing—even traditional publishing. Don’t be fooled that readers can get what they need piecemeal from the Web (it is hard to ascertain credibility with so much conflicting advice!) or even to choose what to read from extensive tables of contents (which would be better titled “Contents” to avoid redundancy). This is the place to start. These authors complement one another. It is full of memorable experiences and anecdotes you won’t forget as well as specific advice. At the beginning of this review, I said it is the place for new authors to start, but seasoned authors in any genre (seriously!) will find inaccuracies they have come to believe gently corrected and comfort knowing that many of their instincts have been right all along.

Hint: Notice how Palachuk and Chandler weave their biographies—read that experience—into the first chapter and how well that works in a book covering a difficult and far-ranging genre like a how-to for the publishing industry!

Reviewed by Carolyn Howard Johnson is the author of the multi award-winning HowToDoItFrugally Series of Books for writers.
Reviewed 2018